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Hong Kong Eatery

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MassArt Asian Students Association
The rebranding project for "Hong Kong Eatery" is an exciting endeavor aimed at revitalizing the identity of a renowned Cantonese restaurant. With a rich culinary heritage and a commitment to providing authentic Cantonese flavors, the restaurant is eager to update its brand image to better reflect its essence and attract a broader audience. The design project focuses on creating a fresh and contemporary visual identity while preserving the restaurant's cultural roots and highlighting its commitment to exceptional cuisine.

The visual identity is infused with a sense of modern sophistication, while maintaining a connection to Hong Kong's cultural heritage. A harmonious balance between tradition and contemporary design is reflected in the typography, color scheme, and overall visual style. Clean and elegant fonts convey professionalism, while vibrant colors evoke the liveliness and energy of the bustling streets of Hong Kong.