I was tasked with designing the overall brand for upcoming personal trainer Riley Jordan. Riley’s vision for the coaching brand was to create a natural, earthy, and sterile palette with clean typography and fonts that felt very balanced.
The end result was a logomark that contained a line to show balance + equilibrium along with a balanced R and J mark.
The end result was a logomark that contained a line to show balance + equilibrium along with a balanced R and J mark.
